Lex Luga “Da Backwood Ambassador,” is a 21st century brand innovator, marketing expert, music business entrepreneur, and syndicated radio personality, who has built a platform for branding and promoting ground- breaking talent on a level that has impacted today’s inspiring entrepreneurs and talented music artists. He is one of the most influential tastemakers in the Southern Region. His multidimensional approach to the underground music business and his production expertise is a force to be reckoned with as he recognizes and successfully manages the pendulum of breakthrough artists at an unprecedented level. He has branded his own path and founded his own artist soundstage, The Hood Idol Tour. The Mississippi native redesigned the approach of discovering unheard talent creating a sound stage for uncharted audio & music while promoting venues that empower authenticity in artist development.
Lex Luga “Da Backwood Ambassador” has over 20 years of music industry experience in many capacities including radio & tv personality, FM Radio Program Director and Station General Manager, TV Host, Artist Manager, and Record Label CEO.
Before embracing his industry name, Lex Luga attended Jackson State University where he obtained a degree in Business Administration with an emphasis in Marketing. He used his networking skills and his vast knowledge in music and marketing to break artists in the Mississippi area before expanding to other regions in the US.
Lex Luga genuinely cares about how his platforms and products are perceived. He has served on a multitude of different music panels all over the country and to date he continuously teaches the business of the music industry with some of the most notable music industry moguls in the world. As a successful entrepreneur, he owns and manages several corporations including the SSC Marketing Group, Hood Idol the Magazine, Hood Idol Radio, IT’s Lit TV, and Juke Joint TV. Lex Luga “Da Backwood Ambassador” is the radio personality for almost a dozen stations within various markets in Europe, MS, FL, TX, OH, NC, TN, IL, GA, a